Idaho Brazilian Jiu Jitsu Instructor Wins Gold at American Cup

San Jose, California – April 30th, 2011 – There is an Oasis of Brazilian Jiu Jitsu, BJJ, nestled in the Rocky Mountains.  Boise, Idaho’s Team ‘Alliance Jiu Jitsu’ is making a name for itself.

“Everywhere my students compete I get positive feedback from opponents and spectators alike!” says Mitch Coats, Black Belt Instructor and owner of Boise’s ‘Alliance Jiu Jitsu’. “It was time for me to give back to my students,  they have represented me well and it has been my desire to compete in their honor.”

Mitch Coats has been training and competing in BJJ since 2003.  He has dedicated the last two years to creating a strong ‘family’ of students.  “I want to build a Mecca of grappling and that requires all of us working in the same direction, we are building relationships as much as a Team and in that atmosphere our training in BJJ has excelled.  Each student makes the path of those to follow easier to endure”

Coats is the only American Black Belt under Alexandre ‘Gigi’ Paiva.  Alexandre is a co-founder of the World Champion Team Alliance, in Rio de Janeiro, Brazil, where Coats trained.  Upon receiving his Black Belt, Coats began focussing on other people.  Driven to help others recognize their own strength and winning attitudes in life.  He feels BJJ is a way of life, each person benefits in individual ways.  For some it is losing weight, others friendship, and some need competition, although it is not required of his students to compete, “they perform very well because of the family we are creating.  Our instruction is battle tested and we prepare each other to perform on the highest levels.”

Alliance of Boise won the Adult Team Award in Boise, Idaho at the Northwest Submission Challenge three weeks ago in a landslide, almost scoring twice as many points as the second place team.  On that note Coats travelled to the American Cup in San Jose, California, his desire to lead from the front, he put his own reputation on the line Competing in the Masters Black Belt Division at one of the top five tournaments in United States.  There in honor of his students Mitch Coats won Gold.

Mitch Coats is taking that momentum and building a new elite academy located at 201 N. Maple Grove  Suite 120, Boise, ID 83704.  His website is www.jiujitsuboise.com

Contact:

Mitch Coats

mitch@jiujitsuboise.com

201 N. Maple Grove Suite 120

Boise, ID 83704

Ph: 208-919-8335

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